Montgomery thoroughly assesses the changing landscape of corporate strategy in this dense but informative piece, analyzing various theories such as the SWOT (strengths, weaknesses, opportunities, and threats) model and providing suggestions for improvements. Unfortunately, most business schools focus on competition, but ignore leadership strategies in their curriculum. According to the author, an essential component of any successful business strategy is to keep challenging the firm to do better and transforming its strategy from a set solution to a dynamic, continuing process.
2008 Location Strategies. All rights reserved.